In the book “The Subtle Art of Not Giving a F*ck“, by Mark Manson who drops a truth bomb on page five:

“The world is constantly telling you that the path to a better life is more, more, more – buy more, own more, make more, fck more, be more. Because giving a fck about more is good for business. But the problem is, giving too many f*cks is bad for your mental health.”

 

He’s right. We’re drowning in a culture of “more.” Influencer ads, flashy online carts, weekend retail therapy, all selling the same illusion: happiness comes from owning more stuff.

But what if the real power lies in giving fewer f*cks? Not in being careless, but in being selective. Not in owning everything, but in valuing what really matters.

Let’s flip the script with Less Buying. More Borrowing. Real Connection: The pressure to constantly accumulate gadgets, tools, appliances, clothes have real consequences. Financial stress, cluttered homes, rising waste. Australia sends over 4 million tonnes of usable goods to landfill every year (Product Stewardship Centre of Excellence, 2022). That’s a truckload of f*cks we’re giving to the wrong things.

At Knocknock, we’re giving less f*cks about this stuff and more f*cks about what’s important. We believe that you don’t need to own a trailer to move your couch once a year. Or a drill to hang two pictures. Or a popcorn machine for one birthday party. You just need access. And that’s where we come in. Knocknock helps you give a f*ck about less – but better! With less consumption, less waste, less debt and less stress. Instead, you gain community, purpose, and freedom.

It’s time to value what’s immediate and important as Manson says it best: “The key to a good life is giving a f*ck about only what is true and immediate and important.”

Borrowing instead of buying won’t fix all your problems. But it’s a start. It’s a small rebellion against the consumer treadmill. It’s a way to prioritise experiences over possessions, people over products, freedom over stuff.

So next time you feel the itch to own, pause. Ask yourself: Do I really need this? Could I borrow it? Is this just another mirage?

Then jump on Knocknock. List an item. Borrow one. Help a neighbour. Save some money. Cut some waste. And give fewer, better f*cks.

 

References:

  • Manson, M. (2016). The Subtle Art of Not Giving a Fck*. HarperOne.

  • Product Stewardship Centre of Excellence (2022). Australia’s Annual Waste Report.

  • Gumtree Report (2021). The Second-Hand Economy: $46 Billion and Growing.

  • ABS (2023). Waste Account, Australia.